India is a vast country. It has diversity in language, food and culture. People in the Northern part of the country are very different from tradition and culture of the people based in southern area. It also has drastic difference in the weather, in the northern most point we have cold Himalayas where as there is warm desert and deep blue sea on the other side. Life and culture of the people residing here is highly controlled by such weather and natural features. Hence once you have planned about a business in India, you must understand your target audience clearly and based on their taste you should decide the place.
Generally, if you have an FMCG (fast moving consumer good) item, then you can position it in all 7 metros. You may plan for location wise launch for e.g. north during first three months of the year then east, west and finally south. Plan your business according to your pocket. First frame a budget plan for the launch campaign and then move ahead with such activity.
You can start your business in Calcutta, Delhi, Mumbai, Chennai, Hyderabad, Bengaluru, Pune or Ahmedabad as per your preference, money and off course on your market research. Know about the city and its people very well before starting a business. If you know people and have known the work culture for ages, then also you need help for getting the license from the government offices and understand the accounts well. These are the backbone of any business. You need license first, then money and then customers to move your product or services.
Although apparently it seems that metros are the bet place to start the business, yet if you want to start a small business and have focused expectation from your money invested. You can start from any town or even a village. Suppose your product is an emergency light. Then you may establish your factory and business in a middle level town, where load shedding is a regular problem and people looks for economic products. It is here if you establish your business and manufacture the product also in the factory, the residents will have faith in your product and will also avail product on economic rate. Finally establish you’re after sale service properly so that they can rely on your service and boost your sale.
Starting a business is not an easy task. A lot of things must be kept in mind before planning out. One such main point is the right selection of the city. Therefore, as said earlier, depending on your nature and product or services of the business you must select the place. Do not forget the budget part. If you can plan for an all India based launch campaign, you may go for it. Otherwise, if you plan for any small scale business, then your product is your key to success. Check out the need of that product or services in the daily life on the people residing in that town, and then start its business. It will be accepted easily and comfortably.
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